Tom's Retail
Chain or Franchise store located at City Center, Chicago
Merchandise:
-
Shoes
-
Eyewear
-
Accessories
Target/ Market Focus
-
Young people nowadays enjoy having the option to express their own individuality
-
Males and females aged between 19-24
-
The secondary target market is people age between 12-18.
Demographic
-
School attendance and enrollment
-
Combat malnutrition
-
Medication to fight hookworms
-
Gives sight to 150,000 individuals
Socio-economic
-
Locally, Tom’s money creates and supports jobs in places where they are needed
-
Manufacturing starts up in Africa
-
Eye care organizations develop
-
Money is giving to organizations
-
Money for families
Value- Giving
-
Improves Health by having vaccines and treatment for cuts, infections, and diseases
-
Improves Education by giving kids shoes to wear to school. This helps the attendance at schools.
-
Improves the well-being (confidence) of people
-
Improves people’s sight and by doing that it gives people independence, economic potential and educational opportunities in the world
Uniqueness
-
Started as a company but has become a Movement
Mission Statement
-
To make life more comfortable
Background
-
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet.
-
Five years later, TOMS realized this movement could serve other basic needs and launched TOMS Eyewear.
Elevation
Elevation
